There are many real estate agents out there. So why work with me?
I will never tell you I am the top agent in this or that national brokerage. At best, I can tell you the truth. Nearly two decades ago, I founded and continue to run a boutique brokerage. We are focused on probate and trust real estate.
I will never tell you I have 10 different designations from this or another association of realtors. Anyone can get these designations. $150 dollars or so, and a few hours sitting in a classroom or on zoom and listening to someone that will tell you many stories from which you will not learn much.
I will not tell you, “let me take care of you” and then pass you to one of my assistants to do all the work and communicate with you.
I will never tell you “I am the best”. It is up to you to find that out for yourself.
I will tell you this:
I probably handled more real estate than any other agent you know. Why should you care? Experience matters.
I have sold real estate all over California. Please don’t tell me that you will send me the next asset that comes your way in Beverly Hills since I am an expert in this area. We both know the likelihood of that happening is very small, and I do have a family to feed just like you.
I probably have not seen it all, but that should not matter. Why? I have seen enough to know how to handle any situation no matter what comes my way.
I wrote the only book explaining the probate real estate process. I could tell you it is a great book, but I will not. Instead, I ask that you read the reviews on Amazon, ask me for a copy, and find out for yourself, or both.
I am a contributor to the CEB / Continuing Education of the Bar. As such, I educate attorneys. How many other agents do you know that do that?
I am sorry if you feel that I am talking too much about myself, but I have to share all of this with you, since selling probate and trust real estate is such a highly competitive environment.
And there is more. As an observant Jew that follows our ancient traditions, I can tell you that a core value is not to lie in business (and of course, in general). No matter who you are, if you share this value with me, then I look forward to the opportunity to work with you.
I know that I could make much more money if I swayed from the truth; if I did something illegal in business here and there. I do not, for example, give or accept kickbacks. If you are into that, please find another agent to work with. I would rather do less business during the day and sleep better at night.
And that is the truth.
